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What's New

Here at Wallace we like to keep up to date with what‘s new in hair design. Whether it’s a cut, colour or product we bring you the latest and the greatest! Our new feature this month is Pureology

Pureology is our newest product range at wallace. It was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate® shampoos for colour-treated hair. Jim identified a need among professional colourists and their clients for gentle, naturally-based products that deliver superior performance for Longer Lasting Hair Colour Guaranteed!® Today, Pureology is the #1 colour care brand in the USA and their high-performance products are an industry standard which are becomming so popular in the uk.

Pureology are so sure that you will find their products to be the most advanced formula to safeguard your hair colour, that we offer consumers a money-back guarantee. If within 4 weeks of the date of purchase you have been exclusively using a Pureology product and you are not satisfied with the performance or the colour retaining results.

The key to Purelogys success are the formulas the products contain, they offer “COMPREHENSIVE COLOUR CARE SYSTEMS FOR ALL TYPES OF HAIR”

ANTIFADE COMPLEX®

Free radicals are highly unstable molecules that attack hair follicles and colour pigments, compromising hair health and colour vibrancy. Pureology's exclusive AntiFadeComplex® contains a blend of potent antioxidants and full spectrum UVA/UVB sunscreens to protect colour from free radicals.

ZERO SULFATE® SHAMPOOS

Surfactants are an essential part of a shampoo's cleansing system, but common surfactants, known as sulfates, can fade colour vibrancy. To gently cleanse without stripping colour, our ZeroSulfate® shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar to deliver a rich lather and help optimize colour retention.

The 3 Families In Pureology

Please click the links below to find out more

Hydrate System

Essential Repair System

Pure Volume System

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